Privacy Policy

www.themercava.com

 

Last Updated: May 5, 2019

 

Welcome to www.themercava.com, a revolutionary online Jewish educational platform (the "Platform") operated by Mercava, Inc., a New York not-for-profit corporation with an address at Mercava, Inc., 825 East 18th Street, Brooklyn, NY 11230 (“Mercava”, “we”, “our”, or “us”). This privacy policy (this “Privacy Policy”) is intended to inform you about how Mercava collects, uses and stores your personally identifiable information (“PII”) and other information in operating the Platform.

 

How does the Platform Work?

 

The Platform enables visitors to the Platform (“Users”, “you”, or “your”) to learn more about us and to navigate the Platform.  Your use of the Platform is subject to Mercava’s Terms of Use agreement, which can be found at www.themercava.com/termsofuse (the “Terms of Use”)

 

You can make general use of the Platform without providing any PII to Mercava. However, you will need to provide us or third parties with certain of your PII in order to use certain of the Platform’s functionality, such as editing and posting certain content to the Platform or otherwise becoming a registered User of the Platform.

 

By using the Platform, you consent to the collection and use of your PII and other information by Mercava as described in this Privacy Policy.

 

How can the terms of this Privacy Policy be modified?

 

We reserve the right to change how we handle and use the information that we collect through the Platform, and to modify this Privacy Policy, at any time in our sole discretion. You agree to review this Privacy Policy periodically to be aware of all such modifications. You further agree that your continued use of the Platform after a modified version of this Privacy Policy has been posted shall be deemed to be your conclusive acceptance of any modified version of this Privacy Policy. We will indicate that changes to this Privacy Policy have been made by updating the date indicated after “Last Updated” at the beginning of this Privacy Policy. If you do not agree to abide by the initial version and each modified version of this Privacy Policy, as applicable, then you are not authorized to use the Platform. A current version of this Privacy Policy is accessible via the footer of the Platform’s homepage.

 

What type of PII does Mercava collect from you and how do we use it?

 

You need to provide us with certain PII in order to use certain Platform functionality.  For instance, in order to register with the Platform you must provide us with your full name and email address.

 

Mercava may provide your PII to individuals or entities who work on our behalf or with us. These individuals or entities may use your PII to help fulfill your requests and to help us communicate with you about different products, services or resources which may be offered through the Platform or otherwise which we think may be of interest to you.  We also may transfer or permit the transfer of certain of your PII or other information to other service providers and other third parties who assist us in operating the Platform.

 

Under what other circumstances may we release PII?

 

In addition to sharing your PII with third parties as described above, we may also release your PII to other third parties if we believe that such release is necessary (a) to comply with the law (e.g., a legal process or a statutory authorization or requirement) or a court order, (b) in order to apply or enforce the Terms of Use, (c) to protect you, other Platform users, or us from fraudulent, abusive, or unlawful use of the Platform, or (d) if we reasonably believe that a danger to any person or property requires the disclosure of such PII or otherwise if we believe such a disclosure is needed to protect our interests (as determined by us in our sole discretion).

 

Our rights under this Privacy Policy may be automatically assigned by Mercava, in our sole discretion, to a third party or parties, and such an assignment will inure to the benefit of our successors, assigns and/or licensees. Without limitation of the foregoing, we may sell, transfer or otherwise share some or all of our assets, including without limitation your PII, with any parent company, subsidiary, joint venture, and/or any company under our common control, as well as to a potential acquirer and/or an acquirer, including without limitation in connection with a merger, reorganization, or sale of assets or stock, or in the event of bankruptcy. In each such instance, the PII we have collected from you may be one of the assets transferred in connection with such a transaction.

 

What other information does Mercava collect?

 

We may also collect anonymous and aggregate information from you about your preferences in navigating the Platform by using cookies, action tags and other methods. Cookies are small text files that identify your computer. We may use cookies to, among other things, monitor usage of the Platform, customize features of the Platform, identify your computer operating system and browser, and complete transactions. An action tag is a small, graphic image on a webpage that is designed to allow the website owner or a third party to monitor who is visiting a website by collecting the IP address of the computer to which the tag is sent, the URL of the webpage that the tag comes from and the time at which such webpage was viewed. Action tags may be associated with cookie information. We may also use such anonymous and aggregate information for promotional and other business purposes. In these circumstances, however, the shared information will neither contain nor be linked to any of your PII.

 

Do I have the ability not to be identified by Mercava?

 

Yes. If you do not want to be identified by us, you can set your browser to warn you before accepting cookies and refuse cookies when your browser alerts you to their presence. You can also adjust the settings in your browser to refuse all cookies. If you do not want us to have any of your PII, do not submit any of your PII to us. Please keep in mind that if you refuse cookies you may not be able to use certain of the Platform’s functionality.

 

How do we store information?

 

Mercava takes steps consistent with commercially reasonable industry standards to secure PII collected from you from loss, misuse, unauthorized access and destruction while under our control. However, please note that despite our efforts to protect information provided to us, we cannot guarantee that such information (including your PII) will not be lost, disclosed or accessed by accidental circumstances or by the unauthorized acts of others.

 

Does Mercava provide links to other websites?

 

Mercava may provide links to other websites or resources of possible interest to you. The collection and use of your PII and other information by such websites shall be subject to the policies and procedures of such websites and not those contained in this Privacy Policy. For instance, the information collected by our service providers, including without limitation our e-commerce provider, in executing transactions you have requested through the Platform, is subject to the privacy policies of such third parties and is not subject to this Privacy Policy.

 

What are our policies regarding children?

 

The Platform is intended for general use by persons who are above the age of thirteen (13) and this Platform is not targeted to anyone under thirteen (13) years of age. Mercava does not knowingly collect PII from anyone under thirteen (13) years of age. If we learn that we have unwittingly collected PII from anyone under thirteen (13) years of age, we will promptly delete such information. We endeavor to fully comply with the Children's Online Privacy Protection Act (“COPPA”), and ask that you please contact us immediately in writing if you have any concerns or questions about our COPPA compliance efforts.

 

Do we respond to Do Not Track Signals?

 

The Platform does not have the capability to respond to “Do Not Track” signals received from various web browsers.

 

Do we have a mechanism to address the removal of PII and complaints about the handling of information that we collect?

 

If you wish to remove PII that you have submitted to Mercava, please send us an email requesting such removal to info@themercava.com. If you have questions or concerns about any of our information collection or handling practices, please contact us at info@themercava.com or write to us at Mercava, Inc., 825 East 18th Street, Brooklyn, NY 11230.